Apple Watch Series 11 Price UK: Apple Stopped Selling It

I went looking for the Apple Watch Series 11 price UK buyers should pay this morning, and page one of Google could not agree with itself. One result said £399. A price comparison site said £268.99. Apple's own Series 11 page, still sitting at position four, loaded a Series 12 advert instead.

That is not Google being slow. It is because Apple stopped selling the Series 11 on 9 September, the day the Series 12 was announced, and nothing has replaced the reference price it used to set. Every number you see now is a retailer's decision rather than Apple's, and the spread between them is wider than most people would guess.

So here is what a Series 11 actually costs in Britain today, what the £100 gap to a Series 12 buys, and the one retailer price I would walk away from.

Apple no longer sells the Apple Watch Series 11

Apple's UK watch store lists five things right now: the Series 12 from £369, the Ultra 4, two Hermès variants, and the SE 3 from £219. The Series 11 is not one of them. Even apple.com/uk/apple-watch-series-11/ now renders the current lineup, which is the clearest signal Apple gives that a model is finished.

This matters more than a discontinuation notice normally would, because the Series 11 is barely a year old and is still in warehouses everywhere. Currys has it. Amazon has it. EE will sell you one on contract. What none of them have any more is a manufacturer's price to anchor against, so each one is pricing off whatever stock it is sitting on.

The Series 12 arrives on 18 September at £369 for the 42mm aluminium and £419 for the 46mm. That is the same £369 the Series 11 launched at last year, so Apple has held its line on price for a second year. Any saving on a Series 11 now comes entirely out of a retailer's margin, not out of Apple's.

What the Series 11 costs in the UK today

These are the lowest UK prices I could find on each Series 11 configuration this morning, taken from PriceSpy's aggregated listings:

• 42mm GPS aluminium, sport band: £268.99
• 46mm GPS aluminium, sport band: £288.98
• 42mm GPS and cellular aluminium: £419.00
• 46mm GPS and cellular aluminium: £449.00
• 42mm cellular titanium, sport band: £549.00
• 46mm cellular titanium, sport band: £654.00
• 42mm cellular titanium, Milanese loop: £599.00
• 46mm cellular titanium, Milanese loop: £699.00

Against the Series 12 at £369 and £419, the aluminium GPS models are the interesting ones. My arithmetic on those two figures: the 42mm saves you £100.01, which is 27.1 per cent off the new price, and the 46mm saves £130.02, or 31.0 per cent. For a watch that runs the same version of watchOS and has the same 24-hour battery rating, that is a real discount rather than a token one.

The £110 gap on an identical watch

Now the part that page one will not tell you. Currys, which ranks on the first page for this exact search, is asking £399 for a 46mm Series 11 in Jet Black or Space Grey with a sport band. No was-now pricing, no saving flagged. Just £399.

A brand-new 46mm Series 12, on pre-order at the same retailer, is £419.

So Currys wants £20 less for last year's watch than for this year's, which by my maths is a 4.8 per cent discount for a full generation of hardware. Worse, the identical 46mm Series 11 is £288.98 elsewhere, which makes the Currys price £110.02 higher, or 38.1 per cent more, for the same box.

This is the whole reason the search results contradict each other. There is no longer a single Apple Watch Series 11 price in the UK, and the retailers most likely to appear on page one are not the cheapest. If you are buying a discontinued Apple product, the comparison step stopped being optional the moment Apple pulled the product page.

What £100 actually buys on the Series 12

The Series 12 is not a colour refresh. It runs Apple's new S11 chip, with CPU, GPU and Neural Engine components derived from the A20 Pro, and it is the first Apple Watch with what Apple calls a Health Sensing System: heart rate sampled every five seconds and heart rate variability every five minutes, which 9to5Mac reports as a sixtyfold increase in sampling frequency. That feeds a new readiness score.

On top of that you get Audio Intelligence, which covers sound recognition, a fifteen-second live rewind for anything you were recording, and Siri recaps of audio notes. Ceramic Shield 2 replaces the old cover glass on the aluminium models, and ceramic cases return as a finish option.

None of that is nothing. If you track sleep and recovery seriously, the sampling jump is the first genuine sensor upgrade the Series line has had in a couple of years, and it is hardware-locked. No software update will give a Series 11 heart rate readings every five seconds.

The battery is the tell

Here is what £100 does not buy: battery life. The Series 12 is rated at up to 24 hours, or 38 hours in low power mode, which is exactly where the Series 11 already sits. If you were hoping the new chip would fix the overnight charging habit, it does not.

It also does not buy you hypertension notifications or a sleep score. The Series 11 shipped with both, and they were its own headline features last year. So the £100 is buying sampling rate, a readiness metric, audio features and cover glass. Nothing on the list is a reason to return a Series 11 you already own.

Cellular Series 11 is where the maths breaks

The GPS models are a good deal. The cellular ones are not, and it is worth being blunt about why.

A 42mm Series 11 with GPS and cellular is £419 at the cheapest UK listing I found. A brand-new 46mm Series 12 with GPS is also £419. Same money, and you are choosing between last year's chip with a data connection and this year's chip with a bigger screen.

Titanium is worse again. £549 for a 42mm cellular titanium Series 11 puts you well above the entry price of the current flagship, for a case material and a mobile plan you may never use. If you want cellular on a watch, wait for the Series 12 cellular prices to settle rather than buying into a discontinued line at close to launch money.

watchOS 27 puts a floor under the Series 11

watchOS 27 lands today, and the Series 11 is on the supported list alongside the SE 3, Series 10, Series 9, Ultra 2 and Ultra 3. What got cut is instructive: the Series 6, 7 and 8, the second-generation SE and the original Ultra all lost support this year, per 9to5Mac's compatibility list.

So a Series 11 bought today is a 2025 flagship at the start of its support run, not the end. Apple has historically given the Series line five or six watchOS versions, which means you are buying into software updates for years rather than months. A second-hand Series 8 at a similar price has just stopped receiving them.

That is the argument for the discounted Series 11 over a cheaper older model, and it is a different argument from the one I made when I compared the SE 3 against the Series 11 a fortnight ago. At £369 apiece the SE 3 was the sensible buy and the £150 gap bought sensors rather than speed. At £268.99 the Series 11 is only £19.99 above a 44mm SE 3 at £249, which changes the answer completely.

Which one I would buy this week

If you want a watch now and you do not care about the newest sensors, buy a 42mm or 46mm GPS aluminium Series 11 from whoever is actually cheap, and check the price against a comparison site before you click. £268.99 or £288.98 is the number to beat. Anything near £399 is a retailer hoping you did not notice the Series 12 exists, which is the same pattern I found in AirTag four-pack listings last week.

If you track sleep, recovery or heart health with any seriousness, pre-order the Series 12 at £369 and take the 18 September delivery. The five-second sampling is the one thing on the spec sheet you cannot get any other way, and it is the reason to pay full price.

If you are buying cellular, or titanium, or both, wait. The Series 11 pricing on those configurations has not fallen far enough to make sense, and I would rather see where the Series 12 equivalents land. Whichever you choose, work out the AppleCare One maths before you add cover at the till, because a watch is the cheapest thing on that plan and the easiest to over-insure.

My take: the Series 11 at £268.99 is the best value Apple Watch in Britain right now, and it will stay that way until retailer stock runs down. But it is only good value at the cheap end of a very wide price range, and the gap between the best and worst UK listing for the same watch is bigger than the gap between the old watch and the new one.

Apple Watch Series 11 price UK: common questions

Is the Apple Watch Series 11 still worth buying in 2026?

Yes, at the right price. At around £269 for the 42mm GPS model it undercuts the Series 12 by roughly 27 per cent while running the same watchOS 27 and the same 24-hour battery rating. At £399, which some UK retailers are still charging, it is not worth buying, because a new Series 12 is only £20 more.

Does the Apple Watch Series 11 get watchOS 27?

It does. The Series 11 is on Apple's watchOS 27 compatibility list along with the SE 3, Series 10, Series 9, Ultra 2 and Ultra 3. The Series 6, 7 and 8, the second-generation SE and the first Ultra were dropped this year.

Why has Apple stopped selling the Apple Watch Series 11?

Apple normally retires the outgoing Series model the moment a new one is announced, keeping only the current Series, the current Ultra and the SE at the entry price. The Series 11 came off the UK store on 9 September when the Series 12 went up for pre-order, so third-party retailers are now the only new-stock route.

Source: Buy Apple Watch, Apple UK, and Apple Watch Series 12 announced: Features, price, release date, 9to5Mac. UK prices checked 14 September 2026; percentage figures are my own arithmetic.