About

Hi, I'm Lewis Lovelock — Creator, Founder, Builder based in the UK. I share the tech I use and how I'm building income online.

I make YouTube videos and digital content documenting the tools, workflows, and experiments behind everything I do — the honest version, not the guru version.

Who it's for

The person I was a couple of years ago, and people on the same path:

• Technically curious, self-taught, ownership-minded
• Aspiring creators building an audience or personal brand
• People who want to earn online — but want the honest version, not guru promises
• Apple & premium-tech enthusiasts with a builder's itch

On my YouTube channel, I break down the apps, tools, and workflows I rely on every day — what's actually worth installing, and how to get the most out of it. The full list of gear I use to film is also kept up to date on this site.

Beyond the channel, I build software too — most recently RAWCraft, an iPhone app for applying LUTs and presets to Apple ProRAW photos. That maker's perspective is what shapes how I review and recommend the tools I share here.

I also write The Lovelock Log, a monthly newsletter where I share stories, experiences, and interesting finds from across the tech world, alongside longer-form blog posts here on the site. Brands interested in working together can read my sponsorship ethics and content policy.