Apple Intelligence in China: Why It Runs on Alibaba's AI

Lewis Lovelock
Lewis Lovelock··6 min read
China Apple Store Apple Intelligence

For nearly two years, Apple Intelligence has been the feature Chinese iPhone owners could watch in the keynotes but never switch on. While Huawei, Xiaomi and Oppo shipped their own on-device AI, Apple's version sat behind a regulatory wall with no release date attached. That wall has now come down, and the way Apple got through it tells you a lot about how the company has to operate in its second-largest market.

China's internet regulator has granted Apple a licence to run Apple Intelligence on iPhones sold in the country, with Alibaba and Baidu providing the models that make it work. The approval ends a long wait, but it lands with a few conditions that are easy to miss under the headline.

What China actually approved

The Cyberspace Administration of China, the body that polices the country's internet, published the notice on 15 July. It cleared Apple Intelligence alongside six other phone-based AI services. Samsung's Galaxy AI made the list, but the other five were all local vendors: Huawei, Oppo, Vivo, Xiaomi and ZTE. Apple and Samsung were the only foreign names to get through.

One detail matters more than the approval itself. The licence covers iPhone, and only iPhone. The official notice did not say whether iPad or Mac would be allowed to run Apple Intelligence in China, which is unusual for a company that normally ships these features across every platform on the same day.

The two-year wait, explained

Apple Intelligence first launched in the United States in late 2024, but China has some of the strictest rules anywhere for generative AI. Any service that produces text or images for the public has to be registered and licensed with regulators first. On top of that, the foreign models Apple leans on elsewhere, such as OpenAI's GPT and Google's Gemini, are not available in the country at all.

That combination left Apple stuck. It could not simply switch on the same system it uses everywhere else, and it could not launch without a compliant local model behind the feature. At WWDC in June, the company was still telling Chinese users to wait. The licence is the end of that approvals process rather than a same-week product launch, so the realistic path now is a later iOS update that enables the feature for Chinese accounts.

Why Apple Intelligence in China runs on Alibaba, not OpenAI

This is the part worth sitting with. In most markets, Apple Intelligence runs simple requests on the device itself and sends heavier ones to Apple's own Private Cloud Compute, with ChatGPT added as an optional layer for general knowledge questions. None of that OpenAI arrangement is possible in China, so Apple had to find a domestic partner to supply the equivalent capability.

That partner is Alibaba. An Alibaba representative told the South China Morning Post that its Qwen model would be built into Apple Intelligence across iOS, iPadOS, macOS and visionOS for users in China, handling tasks such as generating text and images. Baidu is involved as well, and is reportedly building its own set of AI features for the region.

There is a caveat worth flagging. Alibaba owns the South China Morning Post, so that Qwen detail comes from the partner rather than from Apple, which had not commented when the story ran. It is also striking that Alibaba describes Qwen reaching iPadOS, macOS and visionOS when the licence itself only names the iPhone, which suggests the plumbing is being built for more than the current approval covers.

What it does to Apple's China problem

Apple has been losing ground in China to a resurgent Huawei and to local rivals that undercut it on price. "No AI" was a real weakness on the shop floor when every competing handset already had a generative assistant built in. Getting Apple Intelligence live, even in a China-specific form, closes that gap and gives Apple something to point to when buyers compare features.

The trade-off is uncomfortable. Apple now depends on a direct competitor's model for a flagship feature in a market it cannot fully control. That is a long way from the tightly integrated, Apple-owned experience the company sells everywhere else, and it hands Alibaba a role in the iPhone that would have been unthinkable a couple of years ago.

How this compares to the EU delay

China is not the only place where Apple Intelligence has stalled. In Europe, the feature was held back over the Digital Markets Act and questions about interoperability, and iOS 27 arrived there without the full Siri overhaul. You can read the detail in my breakdown of the Siri AI delay in the EU.

The reasons are different in each case. China is about content licensing and the need for a local model, while Europe is about competition law. The pattern, though, is the same: Apple's AI rollout is becoming a country-by-country negotiation rather than a single global launch. That fits the slower, market-by-market approach I wrote about in Apple's wider AI strategy. If you want the technical side of why a local partner was the only option, my explainer on on-device versus cloud models covers where the heavier AI work actually happens.

Apple Intelligence in China: common questions

When will Apple Intelligence be available on iPhones in China?

The licence is the regulatory green light, not a release date. Apple has not confirmed timing, so the most likely route is a future iOS update that switches the feature on for accounts set to China. Expect it to follow the approval rather than arrive at the same moment.

Does the approval cover iPad and Mac?

Not yet, at least on paper. The regulator's notice named iPhone only and said nothing about iPad or Mac, even though Alibaba has described Qwen integration reaching iPadOS, macOS and visionOS. Until there is a broader licence, the safe assumption is iPhone first.

Which AI model powers Apple Intelligence in China?

Alibaba's Qwen is the confirmed partner for text and image generation, with Baidu also working on features for the region. The ChatGPT integration used in other markets is not part of the China version.

My take

This is Apple doing what it has to do to stay competitive in China, and it is a useful reminder that the company's AI story is far messier than any keynote makes it look. A China-only build running on Alibaba's model is not the clean, Apple-controlled experience Apple likes to sell, but it beats shipping iPhones with no AI while Huawei runs adverts for its own assistant.

The thing I will be watching is that iPhone-only scope. If iPad and Mac stay locked out for any length of time, Chinese customers end up with a deliberately partial version of Apple Intelligence, and that is a much harder thing to market than "it just works." For now, the two-year wait is over, and it is Alibaba, not Apple, holding a surprising share of the keys.

Source: Ben Jiang, South China Morning Post